Logo lockupĪ logo lockup is a combination of both a logotype and a logomark. It all depends on the tone of your school’s brand and how you want to convey your message. Even the smallest of details can impact the impression of your logo to your audiences harsh lines come off as formal, whilst softer shapes like circles add a more casual element to the logo. To design an effective logomark, you need to find an artistic style that complements your school or organization’s brand identity and work from there. For example, in the example below, the logo explicitly states that the school is an Espiscopal Day school. Logotypes eliminate any confusion about the organization and offer an opportunity to provide additional information.
They’re the logos that include letters or text, also known as “lettermarks” and “wordmarks.” These logos are ideal for brand awareness, they’re classic and traditional. LogotypeĪ logotype is a logo that’s centered around your school or organization’s initials or name. When creating a logo, you may be asked, “Do you want a logomark or a logotype?” What’s the difference, anyways, and why does it matter? Are the differences significant enough to make an impact on your school’s branding? In this post, we’ll dissect what each type of logo means and go into detail about the benefits of each. The term “logo” is actually quite general, as there are several categories of logos. It’s your first impression to the world, the image of your brand. Your logo is a huge part of your school or organization’s branding.
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